An Ivy League Northerner Is Introduced To The Georgia Bulldog Brand

An Ivy League Northerner Is Introduced To The Georgia Bulldog Brand

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An Ivy League Northerner Is Introduced To The Georgia Bulldog Brand

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A northerner’s introduction to the Georgia brand


On a recent meeting with an investment bank, I had the opportunity to discuss the UGA Football Live brand and new opportunities with a Georgia alumnus who also happens to be a big Georgia football fan.

We were discussing the power of brands, how to leverage and enhance them, when he mentioned a humorous story of an encounter he had with a CEO of a multinational, Delaware-based chemical firm.

A few years ago, his group visited a large chemical manufacturing facility on the Georgia coast in Brunswick. The CEO of this multi-billion dollar company, who was an Ivy Leaguer and based at the corporate headquarters, flew to Brunswick to meet our banker’s group.

They all agreed to meet at their Saint Simons Island hotel and take the short drive across the causeway to Brunswick. They drove into the company parking lot, which was populated with about 300 Ford and Chevy trucks, SUVs and assorted vehicles, and parked near security. As they were walking towards the entrance gate, the CEO commented how this facility must have the most highly educated workforce for any manufacturing facility in his company. At the time, our banker didn’t think too much of his comment and entered the facility.

As they were touring the plant and grounds, the CEO mentioned the educated workforce again and how impressed he was with the education standards at the facility and the area in general. He asked the Plant Manager if he recruits primarily Georgia grads. The manager quizzically replied, “Sir, I doubt more than 5% of our employees even attended Georgia, or actually any college. Why do you ask.”

The CEO then followed with another question…. “Who owns all those vehicles in the parking lot with Georgia Bulldog vanity plates and window decals?” “And why do I see so many of your employees wearing Georgia shirts and hats?”

About that time, the group had a good laugh at the CEO’s expense. The CEO assumed only a grad would have a Georgia decal or vanity plate on his car, or sport the Red & Black. They gave him a quick education on Georgia football (and southern football in general), the power of the UGA brand within the state and the fierce loyalty and devotion people from across Georgia have for the University of Georgia and it’s athletic teams.

The CEO was truly amazed and asked more questions about Georgia football than his guests did about his chemical operations.

Our banker friend in conclusion, told me, “It felt great to be a Georgia Bulldog, and with my apologies to Arthur Lynch, damn Yankees just don’t know what they’re missing!”

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