Kentucky Driving Big Blue Demand For March Madness Regionals In Atlanta

Kentucky Driving Big Blue Demand For March Madness Regionals In Atlanta

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Kentucky Driving Big Blue Demand For March Madness Regionals In Atlanta

The South Region of the NCAA tournament is a true bracket buster. The No. 1 seed is gone and three of the four teams that will play in Atlanta beginning next Friday were likely not expected to be there.

Of course, when it comes to March Madness, this is exactly what fans love – and they’re showing it, by driving up ticket prices. The current average asking price across the four regionals on the secondary market is $382, the second highest price of the decade, according to data from TicketIQ.com, a secondary marketplace with data from hundreds of secondary sites, including the official NCAA ticket exchange, powered by Primesport.

Only the 2017 regionals – for which fans paid an average of $465 on the secondary market – was higher. The highest asking price on the secondary market for a regional this year is $631 for the Midwest Regional in Omaha.

Data from the TicketIQ blog shows the average asking price on the secondary market for the Final Four is $735 and the national championship is $597. Those prices are up 10% over the first week of Madness.

South Regional, Atlanta: Average Price: $326, Cheapest Ticket: $119

In the South Region, the highest seed still remaining is No. 5 Kentucky, after Virginia became the first No. 1 seed in tournament history to be knocked off by a No. 16 seed. Kentucky is an eight-time national champion, and within driving distance to Atlanta, which could drive up prices.

Final Four,  San Antonio:  Average Price $666 ; Cheapest Ticket $175

For fans looking to make the trip to San Antonio if their team advances, ticket prices are up 10% over the first week of Madness. While the first week was filled with upsets like never before, there are still some very big schools that travel very well in the mix, including Michigan, Duke, Syracuse and Kansas.  While they don’t have the basketball pedigree of those big four, Texas A&M is the Cinderella that could drive prices in San Antonio to the next level.

For fans from any school looking for a premium experience, PrimeSport offers a range VIP Experiences, that allow fans the opportunity to see all three games, along with free food and drinks at the Official Pregame NCAA VIP Experience at the San Antonio Convention Center, a 10-minute trip to AT&T Center. The event will have live music, celebrity appearances by Seth Davis and former Spur Sean Elliott.  The VIP Experience will be open on Saturday, March 31 from 12:30 p.m.-3:30 p.m. and Monday, April 2 from 3:30 p.m.-6:30 p.m.

For the games, these VIP packages also come with open bar, food stations and seats in sections 201-204 and 242-244, or sections 111-113. These VIP Experience tickets start from $528 on Primesport.com.

If that’s not VIP enough, the Courtside Club package puts fans in the 23rd row of section 113 or 111 at center court, from $2,100.   In addition to open bar and endless food, it also comes with a “Chalk Talk” with yet-to-be named NCAA coaches, and time for some selfies with the Final Four trophy.  Perhaps most impressive, PrimeSport packages are actually less expensive than the same ticket on StubHub, without any of the food or access.

For companies that are looking to go to the next level, PrimeSport also has private suites available beginning at $65,000. These suites include a behind-the-scenes tour, an on-court photo, front-row seating at practice and even a locker room tour. Regardless of who has their “One Shining Moment” on the court, that would be a Final Four for the ages.

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