A Northerners Introduction To The Georgia Brand

A Northerners Introduction To The Georgia Brand

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A Northerners Introduction To The Georgia Brand


With Georgia set to face off against former tight end coach John Lilly, who is now the executive assistant to the head coach at Tennessee, it got us thinking about a classic tweet from Lilly during his UGA days.

The tweet was regarding the amount of Georgia signage, clothing and paraphernalia he encountered around the state when recruiting for UGA.

Now, with Lilly coaching at Tennessee, we thought this would be an appropriate time to revive this tweet and share this humorous story sent in by a devoted @UGAfootballLive follower and Georgia grad:

A Northerners Introduction To The Georgia Brand

I’m a Georgia alumnus from North Carolina working in Manhattan for an investment bank. A couple of years ago, our group visited a large chemical manufacturing facility on the Georgia coast in Brunswick. The CEO of this multi-billion dollar company, who was an Ivy Leaguer and based at the corporate headquarters in Connecticut, met us in Brunswick on a weekday evening.

The next morning, my associate and I picked up the CEO at his Saint Simons Island hotel and we take the short drive across the causeway to Brunswick. We drive into the company parking lot, which was populated with about 300 Ford and Chevy trucks, SUVs and assorted vehicles, and park near security. As we are walking towards the entrance gate, the CEO comments that this facility must have the most highly educated manufacturing workforce he has ever seen. At the time we didn’t think too much of his comment and entered the facility.

As we are touring the plant and grounds, the CEO mentions the educated workforce again and how impressed he is with the education standards at the facility and the area in general. He asks the Plant Manager if he recruits primarily Georgia grads. The manager quizzically replied, “Sir, I doubt more than 10% of our employees even attended Georgia, or actually any college. Why do you ask.”

The CEO then followed with another question…. “Who owns all those vehicles in the parking lot with Georgia vanity plates and window decals?” “And why do I see so many of your employees wearing Georgia shirts and hats?”

About that time we all had a good laugh. The CEO assumed only a grad would have a Georgia decal or vanity plate on his car, or sport the Red & Black. We gave him a quick education on Georgia football (and southern football in general), the power of the UGA brand within the state and the fierce loyalty and devotion people from across Georgia have for the University of Georgia and it’s athletic teams.

The CEO was truly amazed and asked more questions about Georgia football than we did about his chemical operations. I have personally heard him tell that story on several occasions.

Felt great to be a Georgia Bulldog!

Damn Yankee….. (my apologies Arthur Lynch). Go Dawgs!

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